Hope is the ultimate pull

Marketing lesson from Jake Paul and Mike Tyson rigged boxing match

How Not To Suck At Writing
November 22, 2024

It's totally rigged but I can't deny the marketing team behind Jake Paul is something to be paid attention to.

It reminds me of a quote in Social Supremacy.

You're scared people won't like your brand, your content, or things can go bad. Guess what? All viral content has negative pressure driving the viral aspect

From now on, Jake is getting more hate. And every fight after this will attract more viewers hoping to watch him get knocked out.

Hope is the ultimate pull here.

If you want to learn how to inject hope into your writing, go to page 5 in this free document.